Hip Hop is a living art form. It adapts and evolves, month by month, at the hands of skilled producers / rappers / singers worldwide.

It incorporates elements of every other music style. And it’s evolving every time a new artist picks up the mic, every time a new fan searches SoundCloud for indie music, and every time an innovative producer digs up a sick record sample from a crate that was lost to time.

digging-through-vinyl-records-lp

I call this constant evolution: The Reinvention of Hip Hop.

The music is alive, the culture is beautiful, and the techniques, beats, raps, and sub-styles are in a constant state of reinvention.

The goal of this site is twofold:

  1. To document the creation of an epic new Hip Hop album, giving you a behind the scenes look into every step of the process.
  2. To share with you exclusive kits, samples, loops, music insights, and tips & tricks of music production.

And in the true spirit of Hip Hop, every sample & kit that I share is yours to keep and reuse in any way you see fit. No charge. Create your own masterpiece; I’d love to hear it.

This is The Reinvention of Hip Hop. Welcome aboard.